The Consorzio del Prosciutto di Parma uses exceptional standards to evaluate its hams, which is an important indicator of the superior product you are offering your customers. Only prosciutto cured to the exacting requirements set forth in its Protected Designation of Origin rules, can receive the Parma Crown, your guarantee of authentic Prosciutto di Parma. But, that thoughtfulness and care doesn’t stop at our Hall of Hams. It continues with you. The following videos will offer you valuable information and educational material you should know before buying, selling, and slicing the world’s most famous ham.